Which of the following new products is the best example of the lowest level of risk from the company's point of view?
A)adding Banana Nut Cheerios in addition to traditional Cheerios
B)moving from land-line telephones to cell phones
C)marketing the MacBook Air
D)changing the formula for Coca-Cola Classic
E)offering on-line marketing classes

Question

Quizplus · Accepted Answer

Adding Banana Nut Cheerios is a low-risk move for the company because it is simply a new flavor added to an existing product line. There is already established demand for Cheerios and the new product is not drastically different from the original.

Which of the Following New Products Is the Best Example