There are three levels of newness from the organization's perspective.These include line extension, a significant jump in innovation or technology, and true innovation.The category distinctions are based upon which factor?
A)potential profits
B)potential market share
C)potential risks
D)environmental factors
E)elements of the marketing mix

Question

Quizplus · Accepted Answer

The category distinctions are based upon potential risks. The level of risk involved in launching a new product or innovation determines how much effort and investment the organization is willing to put in. Line extension carries the lowest risk, while true innovation carries the highest risk.

There Are Three Levels of Newness from the Organization's Perspective