The Walt Disney Company carefully markets two distinct Winnie-the-Poohs-such as the original line-drawn figures on fine china sold at Nordstrom and a cartoon-like Pooh on polyester bed sheets sold at Wal-Mart.This is an example of
A)mass customization.
B)one product and multiple market segments.
C)price discrimination.
D)a "Tiffany/Wal-Mart" strategy.
E)psychographic market segmentation.

Question

Quizplus · Accepted Answer

The "Tiffany/Wal-Mart" strategy refers to offering different versions of a product to appeal to both high-end and low-end market segments, as seen with the distinct Winnie-the-Pooh products.

The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs-Such as the Original