ChoiceShirts is an online company that makes custom T-shirts.Customers can make their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch.This is an example of
A)family branding.
B)mass customization.
C)synergistic marketing.
D)market melding.
E)specialty customization.

Question

Quizplus · Accepted Answer

This is an example of mass customization, where customers can customize their shirts using a variety of templates or even design their own from scratch. Mass customization allows companies to offer personalized products to customers while still maintaining a level of efficiency in production.

ChoiceShirts Is an Online Company That Makes Custom T-Shirts