Lands' End will custom fit the Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com.This is an example of
A)family branding.
B)mass customization.
C)synergistic marketing.
D)market melding.
E)specialty customization.

Question

Quizplus · Accepted Answer

This is an example of mass customization, which involves creating products according to the preferences and specifications of individual customers. Lands' End is offering custom fitting and additional features to satisfy the unique needs and preferences of each customer who orders the Marinac jacket.

Lands' End Will Custom Fit the Marinac Jacket and Make