Which of the following is an example of a "Tiffany/Wal-Mart" strategy?
A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
B)A new movie used several different advertisements.One set of previews showed the action scenes in order to attract one audience, and the other set showed romantic scenes to attract another audience.
C)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
D)Gap's Banana Republic chain sells blue jeans for $58, whereas its Old Navy stores sell a slightly different version for $22.
E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

Question

Quizplus · Accepted Answer

A "Tiffany/Wal-Mart" strategy involves offering products at different price points to target different market segments, similar to how Tiffany & Co. targets high-end consumers while Wal-Mart targets budget-conscious consumers. Gap's Banana Republic and Old Navy stores exemplify this by selling similar products at different price points.

Which of the Following Is an Example of a "Tiffany/Wal-Mart