When compared to a multiple-products-multiple-market segments strategy, a one-product-and-multiple-market-segment strategy
A)is a much more effective means of meeting consumers' individual needs.
B)creates greater cost savings in manufacturing costs.
C)is a more effective way of meeting organizational objectives.
D)have significantly higher distribution costs.
E)is more profitable since you can charge the new segment higher prices without changing the product.

Question

Quizplus · Accepted Answer

A one-product-and-multiple-market-segment strategy creates greater cost savings in manufacturing costs because the company only needs to produce one type of product which reduces costs associated with producing multiple products. This allows the company to focus on meeting the needs of different segments without spending additional resources on developing multiple products.

When Compared to a Multiple-Products-Multiple-Market Segments Strategy, a One-Product-And-Multiple-Market-Segment Strategy