The fourth step in segmenting and targeting markets is to __________.
A)group potential buyers into segments
B)select target markets
C)group product to be sold into categories
D)develop a market-product grid and estimate size of the overall market
E)take marketing actions to reach markets

Question

Quizplus · Accepted Answer

After grouping potential buyers into segments, developing a market-product grid and estimating the size of the overall market, the next step is to select the target markets. This involves evaluating and selecting the most attractive segments to pursue with marketing efforts based on criteria such as market size, growth potential, competition, and fit with the company's capabilities and resources. Once target markets have been selected, marketing actions can be taken to reach and serve those markets.

The Fourth Step in Segmenting and Targeting Markets Is to __________