Chip-N-Dough Cookie Company will let you select cookies and put a photo of yourself on the tin.This is an example of
A)mass customization.
B)organizational synergy.
C)target marketing.
D)how the 80/20 rule is implemented.
E)repositioning.

Question

Quizplus · Accepted Answer

Mass customization refers to the ability of companies to produce products and services tailored to the specific needs and preferences of individual customers. Chip-N-Dough Cookie Company's offering of allowing customers to select cookies and put a photo of themselves on the tin is an example of mass customization, as it allows customers to customize their order according to their preferences.

Chip-N-Dough Cookie Company Will Let You Select Cookies and Put