Which of the following is not a criterion to use in forming market segments?
A)The ability to assign buyers to a segment is cost-effective and simple.
B)The result of segmenting will cause an increase in market share or profit.
C)There are significant similarities among buyers in the market segment.
D)There is a potential marketing action to reach the segment.
E)Buyers throughout the market have very similar wants and needs.

Question

Quizplus · Accepted Answer

The similarity of wants and needs among buyers is a criterion for forming market segments, so option E is not a criterion.

Which of the Following Is Not a Criterion to Use