A key question to ask before using the product differentiation-market segmentation strategy is:
A)Will the new products steal customers or sales from the older one?
B)Will the products offered compete head-to-head with those of a competitor?
C)Can this action successfully draw customers away from competitors' markets?
D)Are there enough similarities within the market segment to warrant such high costs?
E)Will this action eliminate the need for individualized advertising and promotion?

Question

Quizplus · Accepted Answer

Product differentiation-market segmentation strategy involves creating distinct products for different segments. It's crucial to assess if new products will cannibalize sales from existing ones, impacting overall profitability.

A Key Question to Ask Before Using the Product Differentiation-Market