The best segmentation approach is the one that
A)makes it easiest to reach the segment.
B)recognizes different needs of buyers among different segments.
C)recognizes similarities of needs of potential buyers within a segment.
D)is simplest and least costly in assigning potential buyers to segments.
E)maximizes the opportunity for future profit and return on investment.

Question

Quizplus · Accepted Answer

The best segmentation approach is one that maximizes the opportunity for future profit and return on investment, as it aligns with the primary goal of most businesses to enhance profitability and ensure sustainable growth.

The Best Segmentation Approach Is the One That