When Ann Taylor, a well-known retailer of sophisticated women's clothing, started losing sales to its Loft outlets, featuring moderately priced casual clothes, they were dealing with the marketing phenomenon of __________.
A)amortization
B)product appropriation
C)profit pilferage
D)profit implosion
E)cannibalism

Question

Quizplus · Accepted Answer

Cannibalism refers to the situation where sales of one product or brand from a company eat into the sales of another product or brand from the same company. In this case, Loft outlets were cannibalizing sales from the main Ann Taylor brand.

When Ann Taylor, a Well-Known Retailer of Sophisticated Women's Clothing