Which of the following is not a reason to segment a market?
A)The ability to assign buyers to a group is simple and low cost.
B)All the buyers in the market have similar wants and needs.
C)It would cause an increase in market share or profit.
D)There is a potential marketing action to reach it.
E)There are different wants and needs of buyers within the market.

Question

Quizplus · Accepted Answer

If all the buyers in the market have similar wants and needs, there would be no need to segment the market since there would be no meaningful differences between potential customer groups. However, if there are different wants and needs within the market, segmentation would be necessary to effectively target specific customer groups. A, C, D, and E are all valid reasons to segment a market.

Which of the Following Is Not a Reason to Segment