Universal Concerts is planning on bringing a series of concerts to Canada next year.In general, Western Canadians much prefer country music, yet in Eastern Canada a country music event is very likely to have lots of empty seats.If they can have only one venue, Universal Concerts should segment its Canadian market according to __________, if it hopes to have a sold-out concert.
A)geographic characteristics
B)demographic characteristics
C)socioeconomic characteristics
D)social class
E)psychographics

Question

Quizplus · Accepted Answer

Geographic characteristics would be the best choice as it takes into consideration the different preferences and behaviors of consumers based on their regional location. In this case, Western Canadians prefer country music, so the concert should be held in the western region to attract more attendees.

Universal Concerts Is Planning on Bringing a Series of Concerts