Neilsen Claritas' lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as
A)psychographic segmentation.
B)behavioral segmentation.
C)situational segmentation.
D)socioeconomic segmentation.
E)geographic segmentation.

Question

Quizplus · Accepted Answer

Neilsen Claritas' lifestyle segmentation is based on consumer psychographics such as values, attitudes, interests, and lifestyles. The belief that "birds of a feather flock together" suggests that people with similar psychographics tend to live near each other, providing a basis for this type of segmentation.

Neilsen Claritas' Lifestyle Segmentation Is Based on the Belief That