Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as
A)behavioral segmentation.
B)situational segmentation.
C)socioeconomic segmentation.
D)psychographic segmentation.
E)psycho-social segmentation.

Question

Quizplus · Accepted Answer

Segmentation based on subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as psychographic segmentation. This type of segmentation divides customers based on their lifestyle, personality traits, values, interests, and beliefs. It helps marketers understand the motivations and attitudes that drive consumer behavior and design marketing strategies that resonate with specific customer segments.

Segmentation Based on Some Subjective Mental or Emotional Attributes, Aspirations