A marketing manager must be able to put a market segmentation plan into effect.This means being able to recognize the characteristics of potential buyers in a market and then __________ without encountering excessive costs.
A)eliminate potential non-buyers
B)diversify their interests
C)assign them to a segment
D)redirect their purchase behaviors
E)ignore any and all similarities

Question

Quizplus · Accepted Answer

After recognizing the characteristics of potential buyers, the marketing manager must then assign them to a segment. This is the process of market segmentation, which involves dividing the market into smaller groups of consumers with similar needs or characteristics. The goal is to identify groups that are most likely to respond to the marketing message and then develop targeted strategies for each segment. This process helps the marketing manager avoid excessive costs by focusing resources only on those segments that are most likely to yield results. Eliminating potential non-buyers is one step in this process but not the whole process. Diversifying their interests is not a part of market segmentation. Redirecting purchase behaviors is not relevant in this context. Ignoring similarities is not a recommended approach for successful market segmentation.

A Marketing Manager Must Be Able to Put a Market