The ultimate criterion for an organization's marketing success in customer relationship management is that __________ as a result of increased synergies.
A)costs decrease and profits increase
B)market share increases
C)company value increases
D)customers should be better off
E)production benefits from economies of scale

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is focused on building and maintaining strong relationships with customers. The ultimate criterion for an organization's marketing success in CRM is that customers should be better off as a result of increased synergies. This means that the organization has been successful in providing value to customers and meeting their needs and expectations, which leads to higher satisfaction, loyalty, and retention rates. Ultimately, this translates into long-term profitability and growth for the organization. Therefore, option D is the best choice.

The Ultimate Criterion for an Organization's Marketing Success in Customer