A different market segment usually requires a different marketing action that, in turn means greater costs.If increased revenues don't offset extra costs of this action, a marketer should __________ to reduce the number of marketing actions.
A)increase the advertising budget
B)limit the product offerings
C)family brand their products
D)combine segments
E)discontinue offering the good or service

Question

Quizplus · Accepted Answer

Combining segments can help reduce the number of marketing actions and associated costs by targeting multiple segments with a single strategy.

A Different Market Segment Usually Requires a Different Marketing Action