Which of the following is an example of a multiple products and multiple markets strategy?
A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
B)A new movie used several different advertisements.One set of previews showed the action scenes in order to attract one audience, and the other set showed romantic scenes to attract another audience.
C)Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of products.
D)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

Question

Quizplus · Accepted Answer

Ford is using a multiple products and multiple markets strategy by manufacturing SUVs for one market (people) and pickup trucks for another market (products). This allows them to have a broader customer base and appeal to different needs and preferences. The other choices are examples of either product differentiation or market segmentation, but not both.

Which of the Following Is an Example of a Multiple