Tailoring goods or services to the tastes of individual customers on a high-volume scale is referred to as
A)family branding.
B)mass customization.
C)synergistic marketing.
D)market melding.
E)specialty customization.

Question

Quizplus · Accepted Answer

Mass customization refers to the ability of companies to tailor their goods or services to the tastes and preferences of individual customers on a large scale, without sacrificing efficiency or cost-effectiveness. This approach allows companies to offer the benefits of customization without sacrificing the economies of scale that come with mass production, making it an attractive option for businesses seeking to differentiate themselves from their competitors while maintaining profitability.

Tailoring Goods or Services to the Tastes of Individual Customers