To create a __________ strategy, nikeid.com allows customers to visit its Web site and design a sneaker to their own personal specifications.
A)product sampling
B)product extrapolation
C)mass customization
D)usage segmentation
E)psychographic segmentation

Question

Quizplus · Accepted Answer

Mass customization is a strategy that allows customers to personalize a product to their own specifications. Nikeid.com provides customers with a platform to design their own sneakers, which fits the mass customization strategy. Product sampling refers to giving a free sample of a product to customers, product extrapolation involves expanding a product line, usage segmentation refers to segmenting customers based on how they use a product, and psychographic segmentation involves segmenting customers based on their lifestyles and beliefs. None of these strategies match the example provided in the question.

To Create a __________ Strategy, Nikeid