Name Maker is an online company that sells high-end gift wrap printed with custom slogans.A customer can have gift wrap printed with the name of the person celebrating a birthday or the folks who are getting married.This made-to-order gift wrap is priced from $24.95 to $32.95 per 12-foot roll.This is an example of
A)family branding.
B)mass customization.
C)synergistic marketing.
D)market melding.
E)specialty customization.

Question

Quizplus · Accepted Answer

This is an example of mass customization where the company offers personalized gift wrap with custom slogans to its customers. The product is made-to-order and priced differently based on the design preferences of the customers.

Name Maker Is an Online Company That Sells High-End Gift