Custom Foot runs six retail locations.At first glance none looks any different from your basic old-fashioned shoe store, but the only boots on hand are display models.There's no inventory for sale, and customers go home empty-handed-at least initially.Customers browse the store, mixing and matching design components such as style, color, and leather type.About 100 display boots provide style guidelines.Once you choose a boot style, you select materials, colors, and textures.Custom Foot guarantees your boots will be ready within three weeks.This is an example of
A)mass customization.
B)specialty customization.
C)virtual merchandising.
D)one product and multiple market segments.
E)multiple market and multiple market segments.

Question

Quizplus · Accepted Answer

This is an example of mass customization, where the customer can choose from a range of options to create a unique product, but the overall process is streamlined and efficient enough to produce the product within a few weeks.

Custom Foot Runs Six Retail Locations