Time magazine publishes 200 different U.S.editions each targeted at unique geographic and demographic segments using a special mix of advertisements.Time is using which of the following segmentation strategies?
A)one product with multiple market segments
B)multiple products with multiple market segments
C)one product with multiple channels of distribution
D)one product with changes based on customer behavior
E)multiple products with multiple segments

Question

Quizplus · Accepted Answer

Time magazine is using one product (the magazine) with multiple market segments by tailoring advertisements to different geographic and demographic segments.

Time Magazine Publishes 200 Different U