The process of segmenting a market and selecting specific segments as targets is the link between __________ and the organization's marketing program.
A)self-regulatory industry standards
B)government regulations
C)top-level management
D)market needs
E)controllable environmental factors

Question

Quizplus · Accepted Answer

Market segmentation involves identifying and analyzing specific groups within a larger market who share similar needs and characteristics. By selecting specific segments as targets, organizations can tailor their marketing program to effectively meet the needs of those segments. Therefore, the process of segmenting a market and selecting specific targets links the market needs with an organization's marketing program.

The Process of Segmenting a Market and Selecting Specific Segments