When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults.What is this marketing strategy called?
A)product sampling
B)product extrapolation
C)product differentiation
D)usage segmentation
E)psychographic segmentation

Question

Quizplus · Accepted Answer

This marketing strategy is called product differentiation, as the same basic product was modified to appeal to different target markets (children and adults) through the use of different flavors.

When Procter & Gamble Introduced Crest Toothpaste, the First Fluoride