The Zappos.com segmentation strategy is based on
A)offering the absolute best selection of shoes and the absolute best service.
B)designing shoes for every type of occasion.
C)dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
D)offering the best selection of shoes through every possible channel of distribution.
E)maintaining the simplest method of price points to make the purchase process as simple as possible for its customers.

Question

Quizplus · Accepted Answer

Zappos.com's segmentation strategy is focused on offering the best selection of shoes and the best service. This approach means that they aim to attract customers looking for a premium shopping experience, which is reflected in their pricing strategy and high-quality customer service. They do not segment their customers based on price or style but rather target those who value convenience, quality, and a personalized shopping experience.

The Zappos.com Segmentation Strategy Is Based on