Reebok makes shoes with DMX Shear and Foam cushioning.The Premier Control shoe is made for runners whose feet tend to turn out.The Premier Road is made with extra cushioning for pavement runners.This strategy is an example of
A)market segmentation.
B)mass customization.
C)customized manufacturing.
D)single chain marketing.
E)market specific selection.

Question

Quizplus · Accepted Answer

The strategy of creating different shoe models for different types of runners with specific needs and preferences (such as feet that turn out or running on pavement) is an example of market segmentation, which involves dividing a market into smaller groups with similar needs or characteristics and targeting them with specific products or marketing strategies. Mass customization involves creating personalized products for individual customers, which is not the case here as the shoes are designed for specific groups of runners based on their shared characteristics. Customized manufacturing involves producing products based on individual customer orders or specifications, which is also not the case here. Single chain marketing and market specific selection are not recognized marketing terms.

Reebok Makes Shoes with DMX Shear and Foam Cushioning