The process of segmenting a market and selecting specific segments as targets is the link between the various buyers' needs and
A)self-regulatory industry standards.
B)government regulations.
C)top-level management.
D)controllable environmental factors.
E)the organization's marketing program.

Question

Quizplus · Accepted Answer

The process of market segmentation and target selection links the various buyers' needs with an organization's marketing program. It helps the organization to understand the specific needs of different customer groups and develop marketing programs that cater to those specific needs. Targeting specific segments allows the organization to focus its marketing efforts and resources on the most profitable customer groups. Therefore, the correct answer is E.

The Process of Segmenting a Market and Selecting Specific Segments