Market segmentation is only a means to an end.In economist's terms, market segmentation relates supply (the organization's marketing program) to demand (__________).
A)competitive buying behaviors
B)government regulations
C)strategic objectives
D)customer needs
E)product positions

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into specific groups of customers with similar needs or characteristics. Therefore, the demand being referred to is customer needs. By understanding the different needs of each segment, organizations can tailor their marketing program to better meet those needs and ultimately increase demand for their product or service.

Market Segmentation Is Only a Means to an End