Which strategy involves a firm using different marketing mix activities, such as product features and advertising, to help consumers perceive the product as being different and better than competing products?
A)dual distribution
B)market differentiation
C)product differentiation
D)market penetration
E)full coverage marketing

Question

Quizplus · Accepted Answer

Product differentiation involves using marketing mix activities to make a product appear more desirable than competing products by highlighting unique features, benefits, or attributes that set it apart. This can include varying product design, packaging, pricing, and advertising to create a distinct brand identity that appeals to a target market. Dual distribution involves using two or more channels of distribution to reach customers, market penetration refers to gaining market share for existing products, and full coverage marketing involves using all available marketing channels to reach customers. While these strategies may be used in conjunction with product differentiation, they do not directly involve making a product appear different or better than competing products.

Which Strategy Involves a Firm Using Different Marketing Mix Activities