Campbell's found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too hot for Americans in the East and not hot enough for those in the West and Southwest.Today, Campbell's plants in Texas and California produce a hotter nacho cheese sauce than that produced in the other plants.Campbell's is using __________ segmentation.
A)demographic
B)behavioral
C)socioeconomic
D)geographic
E)psychographic

Question

Quizplus · Accepted Answer

Campbell's is using geographic segmentation, as they have divided their market based on geographic location (East vs. West/Southwest).

Campbell's Found That Its Canned Nacho Cheese Sauce, Which Could