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Usage Rate Refers to

Question 118

Multiple Choice

Usage rate refers to


A) the percentage of total possible users divided by the total number of consumers who actually use a product or service.
B) the average number of times a customer uses a product or service relative to other consumers using the same product or service.
C) the quantity consumed or patronage (store visits) during a specific period.
D) the average number of times a customer uses a product or service relative to the maximum or expected possible use of that product or service.
E) the average lifetime or expected performance of a consumer product based upon normal noncommercial use.

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