A market-product grid is a framework to relate the market segments of potential buyers to
A)estimated expenses for products sold.
B)total anticipated revenue.
C)total anticipated profit.
D)market share of the closest competitor.
E)products offered or potential marketing actions by an organization.

Question

Quizplus · Accepted Answer

A market-product grid relates market segments to products offered or potential marketing actions by an organization. It helps to analyze which product is a good fit for which market segment, and which marketing actions can be taken to target each segment effectively. It is a powerful tool for product planning and marketing strategy development.

A Market-Product Grid Is a Framework to Relate the Market