People who might become users of the type of good or service your firm sells are referred to as
A)leads.
B)prospects.
C)non-prospects.
D)ultimate consumers.
E)undefined prospects.

Question

Quizplus · Accepted Answer

Prospects are individuals or organizations that have shown some interest in the product or service and could potentially become customers. Leads are similar, but typically have only shown initial interest or have not yet been fully qualified as potential customers. Non-prospects are individuals or organizations that are unlikely to ever become customers. Ultimate consumers are the end-users of the product or service, but may not be involved in the decision-making or purchasing process. Undefined prospects is not a commonly used term in marketing.

People Who Might Become Users of the Type of Good