As an owner of a Wendy's fast food restaurant, the information in Figure 9-3 above suggests
A)new menu items or promotional strategies may succeed in converting the prospects into users.
B)most of the respondents think of Wendy's as their primary fast food restaurant.
C)McDonald's has fewer "exclusively loyal" customers than Wendy's does.
D)Burger King is closing in on your market share.
E)a need to devise a marketing program to win customers from McDonald's instead of Burger King.

Question

Quizplus · Accepted Answer

The information suggests that many of the respondents are "prospects" who may be open to using Wendy's as their primary fast food restaurant. This implies that new menu items or promotional strategies may succeed in converting them into loyal customers.

As an Owner of a Wendy's Fast Food Restaurant, the Information