Market-product grid refers to
A)a visual representation of all products offered within a specific product class.
B)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
C)a framework used to demonstrate the growth or decline of specific market segments within an organization.
D)a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E)a product differentiation table that allows a firm to identify specific product features and their corresponding market share.

Question

Quizplus · Accepted Answer

A market-product grid is a framework used to relate the market segments of potential buyers to the products or potential marketing actions offered by an organization. It helps the company to identify the products or services that would best fit each specific market segment. It allows a company to analyze the market demand for each of its products, which can lead to better decision-making on their product development, pricing, distribution, and promotional efforts. The other choices do not accurately describe a market-product grid.

Market-Product Grid Refers to