If Wendy's customers are buying an eating experience, which of the following product groupings would likely make the most sense?
A)grouping by product type such as types of drinks
B)grouping by price
C)grouping by meal
D)grouping by usage
E)Product groupings should not be used in Wendy's.

Question

Quizplus · Accepted Answer

Grouping by meal would make the most sense in providing an eating experience as it would provide customers with a complete meal experience. This includes combinations of a sandwich or burger, fries, and a drink. Grouping by product type or usage may not provide customers with a complete eating experience. Grouping by price may lead to customers making decisions based solely on cost rather than the overall experience.

If Wendy's Customers Are Buying an Eating Experience, Which of the Following