A market-product grid is a framework to relate
A)estimated expenses for products sold to various market segments.
B)total anticipated revenue for each product to market segments.
C)total anticipated profit for each product to segments.
D)the market segments of potential buyers to relative market share compared to closest competitor.
E)the market segments of potential buyers to products offered or potential marketing actions by an organization.

Question

Quizplus · Accepted Answer

A market-product grid is a framework that helps an organization to identify its target market and the products they offer or potential marketing actions. It shows how the organization's products or services are positioned in different market segments and helps to understand the potential customers for a particular product or service. It helps the organization to allocate its resources and focus its marketing efforts on the most profitable market segments.

A Market-Product Grid Is a Framework to Relate