Variables such as location, the North American Industry Classification System (NAICS) code, and number of employees are all examples of ways to
A)get around gatekeepers and reach buyers.
B)forecast sales to a consumer market.
C)segment an organizational market.
D)segment a consumer market.
E)promote buyer loyalty.

Question

Quizplus · Accepted Answer

Location, NAICS code, and number of employees are all variables that can be used to segment an organizational market. These variables help to identify groups of organizations with similar characteristics and needs, allowing marketers to tailor their message and offering to each group. This can be particularly important in B2B marketing, where the needs and requirements of different organizations can vary widely.

Variables Such as Location, the North American Industry Classification System