Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft.Airlines pay from $750 to $5,000 a month for its storage service.The warm, dry air where the operation is located serves as a cheap and effective airplane preservative.Which organizational segmentation variable might Evergreen use to segment the market?
A)NAICS sector
B)number of locations
C)area density
D)statistical area
E)number of employees

Question

Quizplus · Accepted Answer

Evergreen Air Center is a commercial aircraft storage facility, and therefore, it could use the North American Industry Classification System (NAICS) sector as an organizational segmentation variable. The NAICS sector is a system that categorizes businesses into industries based on their principal product or service. In this case, the NAICS sector for Evergreen Air Center would be the transportation and warehousing sector, which is the sector that includes air transportation and storage facilities. By segmenting the market based on NAICS sector, Evergreen could target airlines and other businesses that operate in the transportation and warehousing industry.

Evergreen Air Center in Marana, Arizona, Is the World's Biggest