Magnavox sells its target markets many different types of TVs from flat screens to a 20" combination TV/DVD.The larger sets can be outfitted with surround sound at a higher price than the smaller sets.The small set is much less expensive and allows the viewer to watch a DVD without extra equipment.Magnavox is using which type of segmentation variable in this example?
A)demographic segmentation
B)psychographic segmentation
C)geographic segmentation
D)behavioral segmentation
E)socioeconomic segmentation

Question

Quizplus · Accepted Answer

Magnavox is using behavioral segmentation by offering different types of TVs with varying features and prices to meet the needs and preferences of different consumer behaviors, such as those who prioritize sound quality or those who want a more affordable option with built-in DVD player.

Magnavox Sells Its Target Markets Many Different Types of TVs