FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume students who live in dormitories or apartments on or near the campus cannot use student parking lots.Placing flyers under windshield wipers of cars parked in student parking lots on weekdays between 7:00 AM and 4:00 PM that offer a $2 off coupon on any meal during spring term would be especially targeted at potential
A)faculty customers.
B)staff customers.
C)day commuter customers.
D)night commuter customers.
E)dinner customers.

Question

FIGURE 9-4 
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume students who live in dormitories or apartments on or near the campus cannot use student parking lots.Placing flyers under windshield wipers of cars parked in student parking lots on weekdays between 7:00 AM and 4:00 PM that offer a $2 off coupon on any meal during spring term would be especially targeted at potential
A)faculty customers. 
B)staff customers. 
C)day commuter customers. 
D)night commuter customers. 
E)dinner customers.

Quizplus · Accepted Answer

The targeted promotion of placing flyers under windshield wipers of cars parked in student parking lots on weekdays between 7:00 AM and 4:00 PM would be aimed at day commuter customers who are likely to be students attending classes on campus during the day. The promotion wouldn't be relevant to faculty or staff customers who would have their own parking facilities and wouldn't be parked in the designated student lots during the day. Night commuters and dinner customers are unlikely to be affected by the targeted promotion as it only runs during the day.

FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's