FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The best way to describe how the student market is segmented is by
A)whether the student is a faculty or staff member.
B)whether the student lives near the campus or far away.
C)whether the student has the discretionary income to eat at Wendy's.
D)combining the factors of where the student lives and when (s)he is on campus.
E)the meals eaten at the restaurant.

Question

FIGURE 9-4 
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The best way to describe how the student market is segmented is by
A)whether the student is a faculty or staff member. 
B)whether the student lives near the campus or far away. 
C)whether the student has the discretionary income to eat at Wendy's. 
D)combining the factors of where the student lives and when (s)he is on campus. 
E)the meals eaten at the restaurant.

Quizplus · Accepted Answer

The market-product grid shows that the student market is segmented based on both where they live (on or off campus) and when they are on campus (morning, mid-day, evening). This combination of factors helps to tailor the marketing strategy and product offerings for each segment of the student market.

FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's