Which of the following is a criterion for selecting a target market?
A) similarity of needs of potential buyers within a segment
B) difference of needs of buyers between segments
C) expected growth of segment
D) feasibility of a marketing action to reach a segment
E) simplicity and cost of assigning potential buyers to segments
Correct Answer:
Verified
Q145: FIGURE 9-4 Q146: FIGURE 9-4 Q147: FIGURE 9-4 Q151: After establishing the markets and product groupings Q152: It is not recommended that a firm Q153: Which of the following is a criterion Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents