Which of the following is a criterion for selecting a target market?
A)similarity of needs of potential buyers within a segment
B)difference of needs of sellers between segments
C)feasibility of a marketing action to reach a segment
D)competitive position, or amount of competition in the segment
E)simplicity and cost of assigning potential buyers to segments

Question

Quizplus · Accepted Answer

The Answer of Which of the following is a criterion for selecting a target market?
A)similarity of needs of potential buyers within a segment
B)difference of needs of sellers between segments
C)feasibility of a marketing action to reach a segment
D)competitive position, or amount of competition in the segment
E)simplicity and cost of assigning potential buyers to segments

Which of the Following Is a Criterion for Selecting a Target