FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Sending out coupons for "10 percent off all purchases between 2:00 PM and 4:30 PM" during fall term would be especially targeted at potential
A)dormitory customers.
B)night commuter customers.
C)between-meal snack customers.
D)after-dinner snack customers.
E)apartment customers.

Question

FIGURE 9-4 
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Sending out coupons for "10 percent off all purchases between 2:00 PM and 4:30 PM" during fall term would be especially targeted at potential
A)dormitory customers. 
B)night commuter customers. 
C)between-meal snack customers. 
D)after-dinner snack customers. 
E)apartment customers.

Quizplus · Accepted Answer

The coupon offer for "10 percent off all purchases between 2:00 PM and 4:30 PM" targets customers who are likely to make between-meal snack purchases. This is because the offer is valid during a time when customers may be looking for a quick snack or pick-me-up between classes or studying. Dormitory and apartment customers may have access to their own food and dining options, while night commuter and after-dinner snack customers may not be as likely to make purchases during the specified time frame.

FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's