FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Marketing synergies and efficiencies run horizontally because
A)the first potential growth opportunity would be the breakfast market.
B)there are multiple markets and actions that can be simultaneously addressed.
C)a single kind of marketing action can reach customers that buy different "products."
D)the product offerings are virtually the same and the marketing action can be as simple as offering current customers coupons to buy larger quantities.
E)the columns correspond to production synergies and efficiencies.

Question

FIGURE 9-4 
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Marketing synergies and efficiencies run horizontally because
A)the first potential growth opportunity would be the breakfast market. 
B)there are multiple markets and actions that can be simultaneously addressed. 
C)a single kind of marketing action can reach customers that buy different "products." 
D)the product offerings are virtually the same and the marketing action can be as simple as offering current customers coupons to buy larger quantities. 
E)the columns correspond to production synergies and efficiencies.

Quizplus · Accepted Answer

Marketing synergies and efficiencies run horizontally because a single kind of marketing action can reach customers that buy different "products." In other words, marketing efforts can be tailored to appeal to multiple target markets at the same time, making it more efficient and cost-effective.

FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's